2020.08.20 Release Note
Feature Update : Impressions of control groups are now displayed in the Effectiveness Measurement screen
When a control group is used to distribute web messages, the impressions of the control group are now displayed on the screen to measure the effectiveness of each measure.
A control group is a symmetrical group that does not distribute measures. By setting up a target group that is not distributed in the control group intentionally, the results are compared with the symmetric group to which the measures were distributed.
Impressions are displayed so you can see the number of conversions and the basis for your conversion rates.
As a result, it's easier to compare the results of the control group with the actual delivery symmetry group.
The figures for impressions, main conversions and sub-conversions that can be viewed on the "Delivery Results" screen are the sum of the figures for each pattern except for the control group, i.e., the sum of the figures for the symmetry group in which the delivery was made.
Processing required to use this service
You don't need to do any work on your side, as it is updated automatically.
Functional requests and questions
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