What are push notifications ?
Push Notification is a feature that allows you to send information to a user's smartphone when they are not running the app.
Users who receive a push notification can easily launch the app by tapping on the notification screen.
The Purpose of Push Notifications
By delivering push notifications to target users and encouraging them to start the app, you can expect to improve the usage rate of the app.
In addition, with the Repro App, it is possible to segment the target audience based on events and user profile information that is being acquired.
By sending the right information to your users at the right time, you will be able to communicate with them more optimally.
Points to keep in mind
- After installing the app, you will need to get permission again on a per device basis to send push notifications.
- Sending push notifications that users don't want can turn off their notification preferences. It's important to send push notifications with the right content at the right time.