The Use cases of KPI Analysis
Setting the event of the user growth step as a KPI enables you to check the improvement rate before and after the campaign.
For instance, you can analyze the effect of campaigns such as how much users’ favorite execution rate changed before and after the push notification was sent to them.
Monitoring main KPI
Let's set the events that are the main KPI of the application to KPI analysis.
For instance, in an EC app, events such as product details, favorites, and purchases will be targets. KPIs are constantly changing due to various factors such as seasons, app updates and so on. Monitoring it regularly is recommended.
Analyze the event execution rate
KPI analysis enables you to compare event execution rates.
For instance, if you want to analyze the login route, you can specify from which route users are most logged in, such as login with an email address or login with an SNS service. Let's grasp the user's behavior by analyzing the execution rate of each event.
Analyze the rate of event execution count
The KPI analysis enables you to compare the execution rate by the event execution count.
Let's grasp the event execution rate by the execution count such as what percentage of users executed Favorite event more than once.
Analyze new user’s event execution rate
The key to establishing new users is how much they use the app. Understanding the rate of new users who execute events would be helpful.
For instance, if you want to see the transition of the purchase rate of new users, you can see by selecting NEW USERS in the top left of the graph.
Analyze event execution rate by attribute
Using User Profile as a filter enables you to analyze event execution rate by attribute. Let's check the event execution rate comparing male and female and paying user and non-paying user.
See Set the consitions to analyize for the details.
Distribution of marketing campaigns to users who unexecuted events
Filter users who haven't executed the events and deliver marketing campaigns to them.
For instance, you can segment users who didn’t purchase through a winter sale event to deliver great deals to them.