A/B testing allows you to see what kind of content drives better conversion rate by delivering different patterns of the message to a divided group of users.
You can also keep the most effective pattern from the A/B testing as the winner of the campaign and only delivery the selected variant.
How to test
Please go to MARKETING>MESSAGING
On this screen, click CREATE NEW> In-App Message
On the next screen, click ADD and add delivery patterns.
- You can create up to 4 different patterns.
- Adding or removing message variants is not possible after a campaign has been saved.
Distribute Users Among Variants
Distribution percentages can be individually adjusted when having more than 2 variants making the total 100%.
You can assign equal percentages to Control Group as well as each of the variants by clicking Distribute evenly
Distribute evenly (without control group) will make Control Group 0% and make percentages even among multiple variants.