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    A/B testing

    Repro Support
    • Updated

     Repro App

    A/B testing

    A/B Testing

    A/B testing allows you to see what kind of content drives better conversion rate by delivering different patterns of the message to a divided group of users.

    You can also keep the most effective pattern from the A/B testing as the winner of the campaign and only delivery the selected variant.

    How to test

    Please go to MARKETING>MESSAGING

    On this screen, click CREATE NEW> In-App Message

    On the next screen, click ADD and add delivery patterns.

    NOTE

    • You can create up to 4 different patterns.
    • Adding or removing message variants is not possible after a campaign has been saved.

    Distribute Users Among Variants

    Distribution percentages can be individually adjusted when having more than 2 variants making the total 100%.

    You can assign equal percentages to Control Group as well as each of the variants by clicking Distribute evenly

    Distribute evenly (without control group) will make Control Group 0% and make percentages even among multiple variants.