Retention analysis of ad-linked messages
Attribution data from AppsFlyer/Adjust allows you to see the retention rate of users who installed your app via specific ads.
Comparing user retention rates via advertising with other user retention rates to gain insight into the measures.
How to set up in the administration screen
This time, we will check the persistence rate of the Campaign set in Appsflyer as an example.
In this case, we will check the persistence rate of the Campaign set in Appsflyer as an example.
- Analytics>Retention Analysis
- Event is "App launch", user select "New user"
- [Appsflyer]Campaign with the value you set in Appsflyer
Setting up ad-linked messages
You can display in-app messages based on the considerations from the retention analysis above to users who have installed via ads.
For more information, please see How to Set Up Ad-Linked Messages .