Data storage and reflection period
Storage period of data
Session data is stored for 25 months.
Data reflection period
Newly acquired or updated data is reflected at different times for different types of data. The time it takes for each type of aggregated data to be reflected in the daily analytics results and marketing functions for distribution is as follows.
When the data is reflected in the analytics
The timing of the daily, weekly and monthly analytics data in the analytics screen differs depending on the unit period.
Daily | For next day |
Weekly | Applying on Monday |
Monthly | On the first day of the following month |
Prior to the completion of data aggregation, provisional values that have been aggregated at that point will be reflected.
When to reflect the data in marketing
Push Notification Delivery Target
Event | up to 7 hours |
Event Properties | up to 7 hours |
User Profile | Up to 90 minutes |
Tester | A few minutes |
In-app messages to be delivered
Event/td> | For a couple of minutes |
Event Properties | For a couple of minutes |
User Profile | For a couple of minutes |
Tester | A few minutes |
When to Reflect Marketing Results
Data on the number of marketing results delivered and opened will be reflected every three hours.